Strategy and Distribution
- Selecting the right licensing partner and relationship management
- Creating pitch to licensee
- Contract and rate negotiations
- Distribution Strategy and Expansion plan (wholesale and retail)
- Licensee/Distributors Brand education and engagement
- 5 Year Growth Strategy
- Budget and Forecasting
Merchandising
- Build merchandising framework aligned to brand
- Build iconic stories (supported with marketing)
- Competetive price positioning against peers
- Key partner relationship management
- Buy plans and training for own retail
- Performance monitoring framework implemented
Product Development
- Manage all PD steps from brief
- Focused calender built, aligned to in-house
- Fashion show product execution and timeline management
- Management of Brand creative expectations and process
- Management of licensee product expectations
- Ensure quality of execution and production
Marketing
- Capitalise on Licensing and Brand marketing for aligned approach
- Brand tools for licensee and distributor
- Selling tools for licensee
- 360 launch plans for new product launch
- Social media and PR management
- Packaging and fixtures execution
